September 25

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Outside the Art | Custom Frame Fabrication

Designing authentic experiences for hospitality guests has its challenges. Custom art fabrication helps interior designers and art specifiers meet those challenges.

Create a Unique Signature 

The hospitality industry is expecting formidable growth in the foreseeable future. Two major brands, Hilton and Marriott, have announced long-term commitments to new opportunities. 

“We’re in the Golden Age of travel, with a rapidly growing middle class,” Kevin Jacobs, Hilton’s Chief Financial Officer, told Yahoo Finance, “In the short-term it’ll ebb and flow based on economic cycles, but over the long-term the opportunity set is actually quite large.”

As custom art fabricators, Creative Edge Hospitality Art helps designers overcome creative challenges.  An inspiration concept is all it takes to begin the process.  Integrating logo designs, emblems, or custom shapes into custom art, room dividers, or decorative panels provides a unique signature not available off-the-shelf.  

Metal Relief Sculptures | The Daley at Shady Grove Metro

The design theme of the entrance to the Daley at Shady Grove Metro reflects the spirit of a connected community. Included in the collection is a three panel lightbox relief of the D.C. Metro. Design firm: Kalisher

Fuse Design Elements

In addition to the new growth, major renovations continue in major cities from New York and Washington DC, to San Francisco and Los Angeles.  Renovations range from lobbies, event spaces, and guest rooms to bars, restaurants, and cafés.  

One advantage of working with a fabrication studio is the ability to create custom pieces that seamlessly blend elements in a space.  Renovations may retain existing architectural elements, colors, and patterns.  Custom tailored work provides the opportunity to fuse the old with the new.  

Decorative Fence Panels Scramble, A Breakfast & Lunch Joint

In this outdoor setting at Scrambledecorative fence panels transform the area into an enclosed dining space. Design Firm: Siri Procurement

Easily Scale Production

Interior designers and art specifiers often work with projects that scale.  Looking at two major brands again, we see that Hilton’s upcoming development pipeline alone counts 2,400 hotels throughout 103 countries while Marriott’s three-year growth plan includes opening more than 1,700 hotels around the world.3,4.  A fabrication studio that has the resources and experience to meet the demands of a large production pipeline is a necessity.

With large projects, you’ll need to ensure custom art fabrication will scale with the same precision to detail in every piece.  Select a design, fabrication, and finishing studio that can custom craft wall art, room dividers, and decorative panel designs on an individual level and produce dozens or hundreds of duplicate pieces.  

Geometric Wall Art | Hilton on the Main

Four hundred pieces of custom geometric wall art were commissioned for the the guest rooms at the 4-star Hilton Norfolk The Main in Norfolk, Virginia. Design Firm: Kalisher

To sum it up, here are the top 3 opportunities that custom art fabrication offers interior designers and art specifiers to help meet design challenges.

  1. Create a Unique Signature – Integrate custom details into your work for exclusive designs.
  2. Fuse Design Elements – Use custom tailored work to blend a space together.
  3. Easily Scale Production – Produce dozens or hundreds of duplicate pieces from an original design.

Do you have a need for custom artwork for your project? Let Creative Edge Hospitality Art bring your vision to life.  We will consult with you from start to finish.  Contact us to get started on your next custom art project.


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